Quality – My general overall assessment of the ice cream quality and taste based on the 4 T’s; texture (mouthfeel), taste (flavor), temperature (melt) and tempo (ingredients and mostly the love that goes into every scoop).

Ambiance – The design, comfort and general ambiance of the store.

Worth the Trip ® – Given everything above, is it Worth the Trip® (WTT) to visit this ice cream shop.

Staff and Policies – Friendliness and helpfulness of staff. The love that’s put into every scoop. Also looking at restrictive policies that may curtail enjoyment (one taste per customer, one flavor per scoop, etc.).

Neighborhood Setting – Good location to enjoy your ice cream.